Our strategy



Enbridge’s vision is to be the leading energy delivery company in North America.

In pursuing this vision, we play a critical role in enabling the economic well-being and quality of life of North Americans who depend on access to reliable energy. Our unparalleled infrastructure franchises transport, distribute and generate energy, and our primary purpose is to fuel quality of life by delivering the energy North Americans need and want in the safest and most responsible way possible.

Resiliency and diversification

We’ve come out of 2019 in a strong position with great assets that provide resiliency to the changing energy landscape. Our best-in-class liquids, natural gas transmission and natural gas utility businesses provide reach and diverse options to grow, and we’re connected to the best markets in North America, including export links. The energy we deliver is essential to the North American economy, and millions of people rely on it every day in every aspect of their lives. Importantly, our assets will continue to serve our customers and their communities long into the future.

In recent years, we have become more resilient by diversifying our assets to reflect an evolving global energy mix—and using that more diverse set of assets to capitalize on current and future global energy trends. On closing of the Spectra Energy transaction in early 2017, we embarked on an aggressive multi-year plan to position our newly combined company for long-term success. With most of the key elements of that plan now substantially completed, our focus has shifted to the optimization of our core asset base, enhancing our competitive positioning and securing new growth opportunities, all while continuing to execute on our secured capital program and the delivery of strong operating and financial performance.

A strong foundation

Looking ahead, our near-term strategic priorities remain similar to years past. We remain focused on growing our three core business lines—Liquids Pipelines, Gas Transmission and Midstream, and Gas Distribution and Storage—within a regulated pipeline and utility business model. Our renewable power generation business, anchored by investments in contracted offshore wind power, compliments our low risk business model and supports our increasing focus on energy transition

We have the financial strength and flexibility to execute on our strategic plan, and take advantage of emerging opportunities in an evolving and transitioning energy market—and we have the very best people to make it happen.

Our success in executing on our strategic priorities is very much enabled by our commitment to environment, social and governance (ESG) issues, the quality and capabilities of our people and the extent to which we embrace technology and encourage innovation as a competitive advantage.

Long ago, we began integrating ESG principles into our strategy and decision-making, and today ESG is core to our long-term value and resilience.

Strategic priorities

Enbridge’s strategic priorities remain firmly in place as we continue to execute on our three-year strategic plan.

Strategic_Priorities_2019